9. Adapt to Changing Communication Landscapes

Actions for RPOs & Institutional Support officers

  • As the communication landscape changes, ensure that training adapts and that the resources available for researchers are fit for purpose
  • Commit to being present across platforms, providing access to research where public debate takes place
  • Ensure support and protection from abuse for those researchers and mediators who represent science in new communication formats
  • Provide institutional support for involving all different types of science communicators, professional media specialists, and researchers

Actions for Mediators and Researchers

  • Ensure that emerging forms of science communication and communicators are involved in the debate on science communication
  • Include public perspectives in communicating science, broadening ownership over scientific knowledge and the public debate and interactions about science
  • Harness new communication channels to improve and diversify public outreach when possible and meaningful

Actions for National and European Policymakers

  • Be proactive in steering adaptation to changing communication landscapes, through guidelines providing support for developing science communication practices
  • Ensure that legislation is regularly updated to protect researchers from harassment in online and other less regulated science communication environments
  • As modes of communication evolve, maintain and adapt codes of conduct for science communication that support not only established institutional actors but also emerging science communication practitioners

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